In May of 2013, the Pew Research Center released some very interesting statistics regarding mobile Internet users. For example, they explain that 63% of American adults use their cell phones to access the Internet. 34% percent of these adults say they mostly rely on their cell phones for Internet access.
So, what do these facts and figures mean for your carpet cleaning company? Plenty. This means that roughly 1/3 of your potential customers rely almost exclusively on mobile Internet in order to view your carpet cleaning website. If you do not have a mobile friendly website, you could be missing this large and growing demographic group of customers.
People Want Mobile Websites
If you use a smartphone, you have probably experienced firsthand how frustrating it can be to try to find the information you need on a website that has not been optimized for mobile use. According to a study by Google, 75% of users prefer a mobile friendly website and 61% said if they had trouble finding what they needed, they would quickly leave the site for a competitor’s website.
Conversely, when people visit mobile websites, they are pleased by what they find. The same report by Google stated that, if a site was mobile-friendly, users were 74% more likely to return to that site and 67% more likely to buy a product or service from that website.
The bottom line is that when you make it easier for customers to connect with your company and make purchases, they are more likely to do so. By launching a mobile website for a carpet cleaning service, you can more easily turn the visitors to your website into long-lasting customers.
Mobile Websites Are Especially Important for Local Businesses
When searching for a local business to patronize, customers are more frequently turning to their mobile devices for the answers. Localized searches are increasing very significantly on the mobile Internet. People want to be able to locate the best local businesses using their smartphones or tablets.
With a smartly designed mobile website for your carpet cleaning company, you can direct local customers right to your business. You can optimize your page for your region and make it easy for local customer to email or call your company right from the mobile website.
Improving Your Carpet Cleaning Website’s SEO Using Mobile
Creating a mobile website can also provide a way to increase your company’s ranking within all of the major search engines. Having a website that is designed for the mobile Internet can greatly increase your visibility in many ways.
There are some search engines that are beginning to reward websites that have mobile versions. Google, easily the most influential search engine, made changes to its algorithm not long ago, boosting the rankings of mobile websites within smartphone results. Simply put, mobile carpet cleaning websites are more likely to receive a higher ranking within smartphone search results than competing non-mobile websites. This is your opportunity to stand out in the crowd.